The Grand Place

This project focuses on the creation of a cohesive visual identity for the iconic Flower Carpet event, held biennially at the Grand Place in Brussels, Belgium. Historically, the Flower Carpet has been a beloved tradition since its inception in 1971, showcasing Belgium's floricultural heritage and bringing together people from around the world to marvel at its beauty. This design aims to capture the essence of the event, blending historical reverence with modern design elements to create a visually compelling representation of one of Brussels' most celebrated cultural events.

The design includes a poster, ticket, and logo, all unified by a vibrant color palette that mirrors the rich hues of the flowers used during the event. The circular motifs and the crisp white lining running through the design symbolize the intricate patterns of the flower arrangements, while also evoking the communal and celebratory spirit of the event. The use of circles not only echoes the organic shapes of the flowers but also represents unity and continuity, key themes in the Flower Carpet tradition.

The typefaces—KyivType Sans, Periodico Display, and Roc Grotesk—were selected to blend modern elegance with historical significance, reflecting both the contemporary and traditional aspects of the event.